DAVIDOFF Cafe Rich Aroma Coffee, they select the finest individual coffee beans from the volcanic soil of South America and East Africa; treat and roast them to produce the richest variety of coffee. It has deep, rich and bold flavor with a hint of spice to which I attribute its worldwide success. Be it filter, ground or instant, Davidoff coffee doesn’t sacrifice the unique flavor at any cost, making it undeniably a world class gourmet café